To maximize shelf space usage, a small public library branch creates themed book displays with the goal of increasing circulation in its Young Adult, Juvenile and Adult Non-Fiction sections. As Long (1986) states libraries use circulation statistics justify themselves to funding and governing agencies and that displayed books circulate at a higher rate than those in the stacks. This paper outlines a plan for evaluating the effectiveness of this strategy.
The planned participants of the study will be library patrons that visit the branch within a designated thirty-day window.
Methods of Data Collection
The method of the data collection will be a written survey which the patrons can complete on their own or, a brief interview in which a member of the library staff asks the patrons the same series of questions and records their responses. The surveys will be placed near the self-checkout kiosks, near the display areas and, at the reference/circulation desk.
Location and Environment
The library branch is a small, approximately 5,000 square foot, single story building located in a thriving urban neighborhood. It has a loyal customer base of neighborhood residents primarily composed of: parents with pre-school to elementary school age children, students of a nearby college, active seniors and retirees.
- Have you borrowed a book/audiobook/CD from one of the library displays?
- If yes, was this within the last 30 days?
- What was the genre of the book/audiobook/CD? Select one of the following choices:
- Adult non-fiction
- Adult Fiction
- Young Adult non-fiction
- Young Adult Fiction
- Children’s Fiction
- Children’s Non-Fiction
- Not sure
- What appealed to you about the selection? Select all that apply
- the cover
- the author
- the title
- the subject
- something else – please specify
- How often do you visit this library branch? Select one
- 2 or more times per week
- once per week
- one or two times per month
- less than once per month
The only equipment involved in this will be a computer with the software used to create and store the survey and, tabulate the results, a printer, paper and pencils.
Long, S. (1986). The Effect of Face-Front Display on the Circulation of Books in a Public Library. Retrieved 16 March 2019, from http://www.ncl.ecu.edu/index.php/NCL/article/viewFile/3880/3465
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